Four grand openings, one Saturday morning

A blue, turquoise and white balloon column at the corner of a model home walk, with clusters marking the path behind it

The record

Client
Lennar
Objective
Open four new communities at Luna Park, in Irvine’s Great Park Neighborhoods, on the same Saturday at 10 AM, each with its own route from the street to its models.
Scope
Two full routes and two scaled-down ones, from four separate orders: 41 Heavy-Gauge Balloon Clusters, 6 more on 5 ft poles with ribbons, 6 Heavy-Gauge Mini Columns, 4 High-Endurance Columns and 3 Deluxe 5ft Helium Highfliers. Blue, turquoise and white at all four.
Execution
Installed overnight. All four finished before the 10 AM opening. Struck on Sunday evening.
Outcome
Lennar ran the same specification at Brixton, in Carson, the following Saturday, and at Trellis, in Buena Park, four weeks later.

Four Lennar communities at Luna Park, in Irvine’s Great Park Neighborhoods, opened on the same Saturday at 10 AM. Each one needed its own route from the street to its models, and all four had to be finished before the first visitor arrived.

Four routes, each sized to its community

Each community was a separate order, built to its own size. Alta and Celeste each got a full route: clusters on 5 ft poles and clusters at the models, mini columns, two High-Endurance Columns, and a Deluxe 5ft Helium Highflier above it all. Isla and Rhea got scaled-down versions, with clusters marking the way in and, at Isla, a highflier of its own.

Four orders, one morning, one palette: blue, turquoise and white.
CommunityBuild
Alta12 clusters · 3 pole clusters · 3 mini columns · 2 High-Endurance Columns · 1 highflier
Celeste12 clusters · 3 pole clusters · 3 mini columns · 2 High-Endurance Columns · 1 highflier
Isla6 clusters · 1 highflier
Rhea11 clusters

What a driver sees first

The highfliers do the long-range work. A monument sign is about ten feet tall; a Deluxe 5ft Helium Highflier flies more than 100 feet up, above the rooflines, and its pennants move in the wind. Three of them over one neighborhood were visible from the surrounding roads long before any banner could be read.

A community street with community banners and balloon clusters on poles, and helium highfliers flying above the homes
Along the street. Community banners, clusters on poles, and highfliers above the homes.
A highflier above the information center banner, with clusters marking the route along the street below
At the information center. Clusters on poles lead to it along the street.

Send the opening date and the site address.

You’ll get a routed scope and a price back. Send your brand colors and the quote names the closest available balloon colors.